10 Reasons Conversion Rate Optimisation is Important
Yo! Web, Birmingham are experts in taking the traffic you already have and making the most of it. We can help small business owners identify where they're failing to convert and offer solutions. Here are 10 reasons why you should optimise your website sales funnel.
Reason 1: There is always room for improvement.
No matter how well-designed your website is and no matter how many visitors you’re converting into users, it’s likely you could make the conversion process easier and more painless for them–leading to better results for you.
Reason 2: Paid advertising is getting more costly and competitive.
Spending more on it is not the answer, especially if there are hiccups in your conversion funnel that need to be addressed. CRO works with what you have to help you to identify and deal with those problems first.
Reason 3: Optimisation is about getting more of the right kind of customers.
It’s not just converting anyone. You are looking for people who will love your product or service and help your marketing efforts by telling everyone they know how great you are.
Reason 4: It’s essentially free.
CRO capitalises on traffic you already have. This means you aren’t spending more money getting visitors to your site, just doing a better job of converting them once they get there. Optimisation increases the return on your current investments, and converting a higher percentage of your current visitors is much more cost-effective than attracting new ones.
Reason 5: It lowers your customer acquisition costs (CAC).
Doubling your conversion rate means halving your cost-per-acquisition (CPA), or how much each new customer costs you.
Reason 6: CRO helps maximise profits.
Not only that, but your profit is intimately tied to your conversion rate. Because you aren't paying more to acquire these conversions, that profit goes straight to your bottom line.
Reason 7: It gives you more money to spend on additional acquisition.
More profit means extra money to spend on acquiring new users.
Reason 8: It makes you more valuable to affiliates and partners.
Not only will you earn more, but so will your affiliates and partners—making you more valuable to them.
Reason 9: CRO circumvents the limited attention span of the average visitor…
By giving them what they’re looking for sooner.
Reason 10: It can mean winner take all.
If you optimise your website to deliver what users want in just a slightly better or faster way, even if it’s just a few seconds faster, they are going to go with you as opposed to your competitor.