Attract Visitors and Get Your Small Business Found Online
Attracting visitors and getting found online can be an overwhelming task for small businesses online. There are hundreds of web tactics that you can follow and there are thousands of articles that explain each strategy. If you had all of the time in the world, this wouldn't be an issue, but as a small business owner the reality is, you don’t. Time is precious, as is money, so Yo! Web Birmingham are here to help chose and implement the best strategy for your small business.
You've heard the phrase "Location, location, location!" about property. The same applies to your small business website on search engine result pages — the higher your site is listed, the more traffic you're going to get. Yo! Web can help small businesses by identifying the right keywords to target, then build an SEO strategy to increase your website authority and drive more visitors to your website, which means more new customers.
Yo! Web SEO case studies available on request
Local Search is focused on providing results that are relevant to a searcher based on their current location. If I search for ‘best steak restaurant’ on my desktop or mobile right now, Google would provide me with results that are nearest to me. Yo! Web can help small businesses get their websites or bricks and mortars stores found via local searches.
Yo! Web SEO local search case studies available on request
Social Media Marketing
Social media is a great way to get people to your website. Small business owners should definitely be sharing blog posts and website content on social networks. However this is intricately linked with our final method of attracting visitors, content creation. If you're not creating content relevant to your customers, then you have nothing to share.
Content is king; just ask Google. That being said, the adage falls flat when your content hides behind a veil of secrecy. Is your small business creating content you can be proud of? If not, could it? Great! From infographics, videos, guides, reviews, lists, ebooks, case studies through to podcasts and memes. Yo! Web can help small businesses create killer content that will get found and help you attract customers online.
Email marketing is directly communicating a commercial message to a group of people using email. It usually involves using email to send adverts, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Proximity marketing is a system that utilises proximity beacons to directly communicate with customers via their mobile devices. Uses of proximity marketing include distribution of website material, media at concerts, retail check-ins, local advertising, offers, coupons, pictures and social profiles. If you're interested in getting started in proximity marketing we have a website dedicated to this exciting new technique. Visit Yo! Beacon for more information.
With pay per click (PPC) advertising, you don't need to depend on your website's search ranking to get more visitors. PPC advertising can get you prominent placement on top search engines right away. Yo! Web use PPC to test a websites ability to convert visitors to customers before handing it over to a small business owner. But it doesn't need to stop there, we can help small businesses identify and build effective PPC campaigns in order to attract more visitors to your website.
Social Media Ads
Advertising on social media with billions of users might be the cost-effective way to get more visitors to your small business that you've been looking for. Yo! Web can help small businesses create compelling and eye-catching ads as well as how to properly target those ads to specific demographics and interest groups. And you don't even need a website!
Continue to step 3. Convert Visitors into Customers